There is a bowl of fresh water in the corner. Your cat walks past it fourteen times a day. And you wonder why the vet keeps mentioning kidney function.

Cats evolved in desert environments. Their thirst drive is physiologically low — lower than dogs, lower than humans.1 In the wild, they absorbed most of their daily water requirement through prey, which is typically 70% moisture. The average dry kibble contains about 10%.2

This matters because the kidneys are one of the most vulnerable organs in older cats. Chronic kidney disease affects a significant proportion of cats over seven — and one of the most consistent contributing factors is lifelong mild dehydration.3

70–80% moisture in quality wet food — close to what cats absorb through prey in the wild2

~10% moisture in dry kibble — leaving cats reliant on water they are not naturally driven to drink4

Practical Things That Actually Help

Running water is more appealing to cats than standing water — a pet fountain can genuinely increase daily intake.5 Placing water bowls away from food bowls helps too; cats do not instinctively drink where they eat. Some cats respond well to a small amount of warm water added to their wet food.

The Wet food Argument, Plainly

We are not ideological about wet versus dry. A mixed diet is the approach most of our members settle into. But if we are being direct: a cat eating high-quality wet food as their primary meal is getting meaningful hydration at every feeding. A cat eating only dry food is not.4

"The easiest thing you can do for your cat's kidney health long-term is switch their main meal to wet food. Not because it tastes better. Because it is closer to what they were designed to eat." — Curation notes, Nine Lives Club

Why we include wet food in every box tier: Even our Essentials box starts with both dry and wet food. Hydration is not optional, it is the baseline. Every brand we carry in wet food has 70%+ moisture and no added sodium.

Sources:

  1. Cats Protection — Feeding your cat

  2. UK Pet Supplies Blog — Wet cat food and hydration

  3. Cats Protection — Kidney disease in cats

  4. Petzooie — Cat nutrition guide 2025

  5. RSPCA — Cats and diet